In-person events are back, leading to a growing demand for interpreting services. We have already explained the concept of simultaneous interpreting or, as it is popularly known, “simultaneous translation.” In the same article, we discussed the new tools and ways of working that digital technology enables for in-person and online events. Today, we will look…
Digital transformations that occurred during and after the pandemic brought significant advances for the simultaneous interpreting of a wide range of events. Popularly known as “simultaneous translation,” this service has reaped new tools and ways of execution with the development of digital technology. What is simultaneous interpreting? Simultaneous interpreting is a type of translation that…
A benchmark in language services across Latin America and one of the fastest-growing companies in the global industry, Zaum celebrates its 10th anniversary with great news. The translation company is broadening its horizons and expanding its international presence with a brand-new unit in the city of Austin, Texas, which has already started operating remotely in…
For companies looking to go global, one of the major challenges is positioning their brand in an international market where the language and culture are different. The first step in this process is to optimize your content for foreign search engines or tools, with a specific focus on your Buyer Persona. Simply translating your website is…
There are several reasons for Brazilian technology companies to think about exporting its software or IT services. The domestic market is often unable to absorb the technology produced in the country, while more mature foreign markets can help IT services and software reach a much wider audience. Another factor to consider is that the cost…
In addition to speaking a different language, each country also has their own set of customs, institutions and moral codes. That’s why literal translations are sometimes unable to convey specific ideas in different places or situations. Terms and expressions need to be adapted to the local context. Therefore, knowing the local culture is a critical…
The internet removed many physical barriers and sped up communication times for businesses. Instead of being restricted to their geographical regions, brands or companies of all sizes (provided they have a structure for international business) are now increasingly likely to sell their products or services to consumers all over the world. For entrepreneurs, this provides…
With globalization increasingly becoming an integral part of our lives, finding and exploiting foreign markets with growth potential offers a great opportunity for businesses. In order to maximize this opportunity, companies need to execute their international marketing strategies with precision. These strategies consider several factors that determine how products and services must be adapted in…
If, in the past, business owners only had to worry about the competition down the street, things are certainly different today. In an increasingly globalized economy, companies looking to survive and grow in this environment need to dedicate part of their efforts to expanding beyond their national borders. To make this process easier, more and…
How a good localization service can help ensure the success of your software in foreign markets When thinking of exporting software, it initially seems like a simple task: just translating the program’s commands, manuals and terms will suffice, right? In reality, it doesn’t quite work like that. As we explained on February 29 in “Software…