For companies looking to go global, one of the major challenges is positioning their brand in an international market where the language and culture are different. The first step in this process is to optimize your content for foreign search engines or tools, with a specific focus on your Buyer Persona. Simply translating your website is…
The internet removed many physical barriers and sped up communication times for businesses. Instead of being restricted to their geographical regions, brands or companies of all sizes (provided they have a structure for international business) are now increasingly likely to sell their products or services to consumers all over the world. For entrepreneurs, this provides…
With globalization increasingly becoming an integral part of our lives, finding and exploiting foreign markets with growth potential offers a great opportunity for businesses. In order to maximize this opportunity, companies need to execute their international marketing strategies with precision. These strategies consider several factors that determine how products and services must be adapted in…
When translating your company’s material, especially when dealing with something that carries the culture or some very particular distinctive aspect, appropriate terminology management and consistent translation of glossaries are crucial, because these have to carry more than apparent message or content. Have you analyzed whether the translation is positioning your brand in a unique way…
TRANSLATION IN THE MARKETING SPHERE AND ITS CHALLENGES Unique characteristics, such as socio-cultural aspects, emerge as barriers when bringing a brand to a global concept, which requires a repositioning and thus a reinvention of its products and services through translation in the Marketing sphere. This often requires a kind of recreation of the material for…