Adapting the translation to each culture is key to the success of these initiatives Many companies are born with a clear definition of who their target audience is, and even the countries where they will operate or to which they will try to sell their products and services. Some seek to operate on a…
When translating your company’s material, especially when dealing with something that carries the culture or some very particular distinctive aspect, appropriate terminology management and consistent translation of glossaries are crucial, because these have to carry more than apparent message or content. Have you analyzed whether the translation is positioning your brand in a unique way…
We can define CAT Tools (Computer-Assisted/Computer-Aided Translation Tools) essentially as computer programs for translation, in which the most popular feature is the ability to store a translation memory, which includes previously translated passages and sentences. For this reason, such programs are also known as translation memory tools, but they also encompass a series of other…
With the evolution of computer language and fields such as artificial intelligence, machine translation became popular and widely used, being seen by some as a quick and inexpensive solution for translation demands. However, it is really just a tool that should only be used to obtain a general idea of a topic, especially helping individuals…
Making yourself understood seems simple: you use the right linguistic code to express your ideas, and the receiver, who shares this same code, interprets and understands the message. Right? Well, if we think that communication noise can occur between people who share the same code, the same culture and who are part of the same…
The concept of organizational value for modern businesses goes beyond quantification of currencies and commercial and economic figures. Nowadays, above all, the reputation and image of organizations are evaluated according to the effects caused by their work, especially in the social context, which involves the plural nature of globalization and the multiplication of knowledge. In this sense,…
As facilitators of multilingual communication, we know that this skill, in its authentic form, is essential in any relationship, whether personal or commercial. It underpins and backs trust, making it possible for the parties involved to consolidate ideas and especially to engage in a respectful relationship, understanding and making themselves understood. With this in mind,…
Trusting a translation project to professionals is always a concern for those who want to ensure quality and terminological precision. Conveying the right message to the intended public is the primary goal of clients seeking a specialized translation from agencies that provide such service. However, many clients are unaware of some of the key elements…
CONCEPT Desktop Publishing is a graphic production area that uses digital and computer resources. Creation software (Corel Draw, Photoshop, Adobe InDesign, Microsoft Word and Quark) are used to edit and produce visual materials such as flyers, folders, magazines, newspapers, etc., representing a process commonly known as typesetting. This activity can be complex, because it entails…
Part of the list of audiovisual translation (TAV) models, along with dubbing and subtitling, voice-over is a term imported from Cinema Studies referring to a type of translation commonly used in non-fiction materials, such as news reports, documentaries and the like. However, this can vary according to the culture of each country. CONTEXTUALIZATION Predominantly present…