If, in the past, business owners only had to worry about the competition down the street, things are certainly different today. In an increasingly globalized economy, companies looking to survive and grow in this environment need to dedicate part of their efforts to expanding beyond their national borders.
To make this process easier, more and more companies have been investing in professionals who can work anywhere in the world, whether to represent the brand at a local branch office or to seek new business opportunities.
But these professionals, whose characteristics include the ability to adapt to different regional cultures and the proficiency to communicate and interact with the people in these places, are still a rare find in today’s marketplace.
In order to attract these employees, your company needs to learn to leverage its global presence. Below, we provide some tips that will help you achieve this goal.
Learn how to localize your content
In order to have a truly relevant presence in foreign markets, your company needs to do more than simply translating your content into the target language. In many cases, cultural adaptations are needed to make sure that this content is effective in the market where it is being published.
That includes both respecting local culture and customs, as well as observing holidays and commemorative dates. One particularly valuable approach is to launch special campaigns or promotions on these dates.
For efficient content localization that can provide your company the best possible results, it is essential that your company rely on support from specialized companies. These partnerships are very important to provide your company with a better understanding of the new market into which it is expanding, and how to communicate properly in this context.
Encourage your employees to learn a foreign language
Your employees are the most efficient tools to help your company achieve its globalization goal. And in order for that to happen, they also need to be ready to work globally. That is why your company should invest in encouraging your employees to learn new languages, rewarding their dedication towards thinking and acting globally.
For best results, you can establish a partnership with language schools, offering your employees discounts, for example, or even hire private teachers to teach in-company. In the end, the cost of train your employees is much lower than investing in hiring new professionals just to meet your foreign language needs.
See communication as a pillar of global business management
When companies look to expand into a global operation, a new challenge emerges: communication. Having employees working in other locations can interrupt your workflow, generating confusion among the departments and limiting the growth of your business.
That is why it is essential that you demonstrate consistency and confidence regarding your company’s future, as well as having an inspiring purpose that can reassure employees and motivate them to buy in and contribute to the company regardless of where they may work.
In addition, you need to seek solutions to strengthen the ties and facilitate communication within your organization. There are several free or paid tools that you can use to facilitate integration between the different departments within your company.
Communication tools such as chat platforms, and productivity tools, which offer task and project lists, are extremely valuable resources for a company’s global operations, as are videoconferences and face-to-face meetings, when necessary.
Managing a global enterprise is an arduous task. But keeping your mindset focused on the long-term goal and finding the best solutions and specialized partners to help you get there are sure steps to making that task easier.