3 motivos para legendar vídeos corporativos

Os vídeos são, atualmente, um dos mecanismos mais usados para busca e consumo de conteúdo. Há vídeos de diferentes tipos e propósitos, que são utilizados como meio de comunicação rápido e eficaz, sendo explorados, inclusive, por várias empresas durante palestras e treinamentos. No contexto da globalização, a possibilidade que muitas empresas possuem de investir no…

Why businesses should go global

Scientific surveys have shown that a significant number of businesses of all types have developed globalization plans as part of their growth strategies. The preferred path tends to revolve around acquisitions, integration and the gradual use of knowledge on foreign markets and operations to strengthen a company’s international presence. Luckily, there are viable alternatives to…

The importance of knowing the other culture in the translation process

In addition to speaking a different language, each country also has their own set of customs, institutions and moral codes. That’s why literal translations are sometimes unable to convey specific ideas in different places or situations. Terms and expressions need to be adapted to the local context. Therefore, knowing the local culture is a critical…

International marketing: how to see the results from your efforts

The internet removed many physical barriers and sped up communication times for businesses. Instead of being restricted to their geographical regions, brands or companies of all sizes (provided they have a structure for international business) are now increasingly likely to sell their products or services to consumers all over the world. For entrepreneurs, this provides…

The importance of software localization for exportation

How a good localization service can help ensure the success of your software in foreign markets When thinking of exporting software, it initially seems like a simple task: just translating the program’s commands, manuals and terms will suffice, right? In reality, it doesn’t quite work like that. As we explained on February 29 in “Software…

Simultaneous translation: the importance of interpreters being prepared

How specific knowledge can be a deciding factor for good simultaneous translation   When it comes to translation, there are many practices we can talk about. Among them, simultaneous interpreting is one of the most challenging. It entails translating the speaker’s words immediately after they are expressed, while upholding the principles of translation, such as…