International marketing as a tool for expanding your business

With globalization increasingly becoming an integral part of our lives, finding and exploiting foreign markets with growth potential offers a great opportunity for businesses. In order to maximize this opportunity, companies need to execute their international marketing strategies with precision. These strategies consider several factors that determine how products and services must be adapted in…

Why should I hire a translation company?

Due to globalization and the importance of international communication flows in today’s world, companies are increasingly likely to need translation services for their operations. And while there are many options available in the market, not all of them are reliable. So, how can you make sure that you are making a good investment? Currently, the…

SOFTWARE LOCALIZATION AND THE TECHNOLOGY INDUSTRY

Bridging geographical barriers, the software industry has been growing swiftly, while computerization and mobile facilities are increasingly present in the way we interact with the world, whether through platforms for management, consumption, entertainment, or others. Just like these segments, the market is exporting more and more programs and applications that demand attention from developers for…

THE TRANSLATOR’S TOOLS: TRANSLATION MEMORY

Translation memory is one of the most popular features of CAT Tools (Computer-Assisted/Computer-Aided Translation Tools) used by translators. This resource serves a simple purpose: to store all translated content and attain greater assurance, consistency between terms and identical phrases in the same context, and greater productivity in content translation. The translation memory may contain the…

THE CONCEPT OF CAT TOOLS

We can define CAT Tools (Computer-Assisted/Computer-Aided Translation Tools) essentially as computer programs for translation, in which the most popular feature is the ability to store a translation memory, which includes previously translated passages and sentences. For this reason, such programs are also known as translation memory tools, but they also encompass a series of other…

DIFFERENCES BETWEEN SIMULTANEOUS AND CONSECUTIVE TRANSLATION

During meetings, conferences, TV shows or gatherings involving interchange of ideas between people without a single language as means of connection, it is common to come across situations of simultaneous or consecutive translation. It’s impossible to talk about these two formats without mentioning a fundamental personality: the interpreter. Wait, why talk about an interpreter if…

TECHNICAL TRANSLATION AS AN INTERNATIONALIZATION PROCESS

TECHNICAL TRANSLATION AS AN INTERNATIONALIZATION PROCESS Globalization, arriving on the heels of the industrialization era, brought a new concept in global communication. This scenario fostered the rise of the translation field, specifically the more technical vein, aiding, in many languages, product export and import procedures, distribution of manuals, legal formalities, as well as international advancements…