TRANSLATION IN THE MARKETING SPHERE AND ITS CHALLENGES

TRANSLATION IN THE MARKETING SPHERE AND ITS CHALLENGES Unique characteristics, such as socio-cultural aspects, emerge as barriers when bringing a brand to a global concept, which requires a repositioning and thus a reinvention of its products and services through translation in the Marketing sphere. This often requires a kind of recreation of the material for…

BRAZILIAN PORTUGUESE IN TECHNICAL TRANSLATIONS

Brazilian Portuguese in Technical Translations Our blog discusses “Brazilian Portuguese” and its importance in technical translations, where empathy with the reader is a key concept. . In the wake of the article published in The Economist entitled “Brazilian Portuguese is the Best Language” claiming learning Brazilian Portuguese is a sound investment, we’re going to kick…

TRANSLATION MEMORY AND GLOSSARY

TRANSLATION MEMORY AND GLOSSARY Learn about the importance of having a translation memory and a quality glossary Before hiring a translation service, have you ever checked whether the agency or independent professional used computer assisted translation tools to help create a translation memory? If you haven’t, this should certainly be a point for future consideration,…

CAREER: TIPS ON HOW TO BE A GOOD TRANSLATOR

CARREIRA: DICAS DE COMO SER UM BOM TRADUTOR . O bom relacionamento entre os profissionais das agências de tradução é um dos fatores de sucesso do trabalho e é facilmente percebido pelos clientes. Considerando a equipe interna, que inclui desde gerentes de projetos, coordenadores de qualidade, tradutores, revisores internos, além dos linguistas, sejam eles tradutores…

KEYS TO HIRING A TRANSLATION COMPANY

KEYS TO HIRING A TRANSLATION COMPANY Tips on finding a good partner for your projects   Ensuring well-written, articulate communications with foreign partners and customers, having your website translated into the languages of the countries where your company operates, sending job offers, promotional materials, translating proprietary software or videos, traveling and attending meetings and events…