The importance of knowing the other culture in the translation process

In addition to speaking a different language, each country also has their own set of customs, institutions and moral codes. That’s why literal translations are sometimes unable to convey specific ideas in different places or situations. Terms and expressions need to be adapted to the local context. Therefore, knowing the local culture is a critical…

International marketing: how to see the results from your efforts

The internet removed many physical barriers and sped up communication times for businesses. Instead of being restricted to their geographical regions, brands or companies of all sizes (provided they have a structure for international business) are now increasingly likely to sell their products or services to consumers all over the world. For entrepreneurs, this provides…

International marketing as a tool for expanding your business

With globalization increasingly becoming an integral part of our lives, finding and exploiting foreign markets with growth potential offers a great opportunity for businesses. In order to maximize this opportunity, companies need to execute their international marketing strategies with precision. These strategies consider several factors that determine how products and services must be adapted in…

The importance of software localization for exportation

How a good localization service can help ensure the success of your software in foreign markets When thinking of exporting software, it initially seems like a simple task: just translating the program’s commands, manuals and terms will suffice, right? In reality, it doesn’t quite work like that. As we explained on February 29 in “Software…

INCREASING YOUR ORGANIZATIONAL VALUE: MULTILINGUAL COMMUNICATION

The concept of organizational value  for modern businesses goes beyond quantification of currencies and commercial and economic figures. Nowadays, above all, the reputation and image of organizations are evaluated according to the effects caused by their work, especially in the social context, which involves the plural nature of globalization and the multiplication of knowledge. In this sense,…

SOLUTIONS FOR MULTILINGUAL COMMUNICATION | GET TO KNOW ZAUM

As facilitators of multilingual communication, we know that this skill, in its authentic form, is essential in any relationship, whether personal or commercial. It underpins and backs trust, making it possible for the parties involved to consolidate ideas and especially to engage in a respectful relationship, understanding and making themselves understood. With this in mind,…