Global Expansion: How to Optimize your Content for Search Engines

For companies looking to go global, one of the major challenges is positioning their brand in an international market where the language and culture are different. The first step in this process is to optimize your content for foreign search engines or tools, with a specific focus on your...

Initial guidelines and support for exporting software and IT services

There are several reasons for Brazilian technology companies to think about exporting its software or IT services. The domestic market is often unable to absorb the technology produced in the country, while more mature foreign markets can help IT services and software reach a much...

The importance of knowing the other culture in the translation process

In addition to speaking a different language, each country also has their own set of customs, institutions and moral codes. That’s why literal translations are sometimes unable to convey specific ideas in different places or situations. Terms and expressions need to be adapted to the...

International marketing: how to see the results from your efforts

The internet removed many physical barriers and sped up communication times for businesses. Instead of being restricted to their geographical regions, brands or companies of all sizes (provided they have a structure for international business) are now increasingly likely to sell their products or services...

International marketing as a tool for expanding your business

With globalization increasingly becoming an integral part of our lives, finding and exploiting foreign markets with growth potential offers a great opportunity for businesses. In order to maximize this opportunity, companies need to execute their international marketing strategies with precision. These strategies consider several factors that...

Understanding the power of a global presence in business management

If, in the past, business owners only had to worry about the competition down the street, things are certainly different today. In an increasingly globalized economy, companies looking to survive and grow in this environment need to dedicate part of their efforts to expanding beyond their national borders.
To make this process easier, more and more companies have been investing in professionals who can work anywhere in the world, whether to represent the brand at a local branch office or to seek new business opportunities.
But these professionals, whose characteristics include the ability to adapt to different regional cultures and the proficiency to communicate and interact with the people in these places, are still a rare find in today’s marketplace.
In order to attract these employees, your company needs to learn to leverage its global presence. Below, we provide some tips that will help you achieve this goal.

Learn how to localize your content

In order to have a truly relevant presence in foreign markets, your company needs to do more than simply translating your content into the target language. In many cases, cultural adaptations are needed to make sure that this content is effective in the market where it is being published.
That includes both respecting local culture and customs, as well as observing holidays and commemorative dates. One particularly valuable approach is to launch special campaigns or promotions on these dates.
For efficient content localization that can provide your company the best possible results, it is essential that your company rely on support from specialized companies. These partnerships are very important to provide your company with a better understanding of the new market into which it is expanding, and how to communicate properly in this context.

Encourage your employees to learn a foreign language

Your employees are the most efficient tools to help your company achieve its globalization goal. And in order for that to happen, they also need to be ready to work globally. That is why your company should invest in encouraging your employees to learn new languages, rewarding their dedication towards thinking and acting globally.
For best results, you can establish a partnership with language schools, offering your employees discounts, for example, or even hire private teachers to teach in-company. In the end, the cost of train your employees is much lower than investing in hiring new professionals just to meet your foreign language needs.

See communication as a pillar of global business management

When companies look to expand into a global operation, a new challenge emerges: communication. Having employees working in other locations can interrupt your workflow, generating confusion among the departments and limiting the growth of your business.
That is why it is essential that you demonstrate consistency and confidence regarding your company’s future, as well as having an inspiring purpose that can reassure employees and motivate them to buy in and contribute to the company regardless of where they may work.
In addition, you need to seek solutions to strengthen the ties and facilitate communication within your organization. There are several free or paid tools that you can use to facilitate integration between the different departments within your company.
Communication tools such as chat platforms, and productivity tools, which offer task and project lists, are extremely valuable resources for a company’s global operations, as are videoconferences and face-to-face meetings, when necessary.
Managing a global enterprise is an arduous task. But keeping your mindset focused on the long-term goal and finding the best solutions and specialized partners to help you get there are sure steps to making that task easier.

The importance of software localization for exportation

How a good localization service can help ensure the success of your software in foreign markets     When thinking of exporting software, it initially seems like a simple task: just translating the program’s commands, manuals and terms will suffice, right? In reality, it doesn’t quite work like...


The concept of organizational value  for modern businesses goes beyond quantification of currencies and commercial and economic figures. Nowadays, above all, the reputation and image of organizations are evaluated according to the effects caused by their work, especially in the social context, which involves the plural nature...


As facilitators of multilingual communication, we know that this skill, in its authentic form, is essential in any relationship, whether personal or commercial. It underpins and backs trust, making it possible for the parties involved to consolidate ideas and especially to engage in a respectful...