The importance of knowing the other culture in the translation process

In addition to speaking a different language, each country also has their own set of customs, institutions and moral codes. That’s why literal translations are sometimes unable to convey specific ideas in different places or situations. Terms and expressions need to be adapted to the local context. Therefore, knowing the local culture is a critical…

The importance of software localization for exportation

How a good localization service can help ensure the success of your software in foreign markets When thinking of exporting software, it initially seems like a simple task: just translating the program’s commands, manuals and terms will suffice, right? In reality, it doesn’t quite work like that. As we explained on February 29 in “Software…

BRAZILIAN PORTUGUESE IN TECHNICAL TRANSLATIONS

Brazilian Portuguese in Technical Translations Our blog discusses “Brazilian Portuguese” and its importance in technical translations, where empathy with the reader is a key concept. . In the wake of the article published in The Economist entitled “Brazilian Portuguese is the Best Language” claiming learning Brazilian Portuguese is a sound investment, we’re going to kick…