Scientific surveys have shown that a significant number of businesses of all types have developed globalization plans as part of their growth strategies. The preferred path tends to revolve around acquisitions, integration and the gradual use of knowledge on foreign markets and operations to strengthen a company’s international presence. Luckily, there are viable alternatives to …

Os vídeos são, atualmente, um dos mecanismos mais usados para busca e consumo de conteúdo. Há vídeos de diferentes tipos e propósitos, que são utilizados como meio de comunicação rápido e eficaz, sendo explorados, inclusive, por várias empresas durante palestras e treinamentos. No contexto da globalização, a possibilidade que muitas empresas possuem de investir no …

Between late 2011 and early 2012, Zaum Language Services designed a strategic plan intended to transform it from the solo practice of a high-performing international linguist into a company with structured processes in place for team-based work, while adding technological expertise and cutting-edge innovation to its solutions. Out of that plan also emerged a vision …

1) Target countries for your company’s marketing strategy Spanish is spoken by more than 500 million people worldwide. It is the second language in terms of number of native speakers and it is considered the second most widely spoken language in international communication. Given the magnitude of the Spanish-speaking market, before translating texts or videos, …

Spoken in the Americas, Africa, Asia, Oceania and Europe, Portuguese is the first language of 10 countries, the largest of which is Brazil. There are approximately 280 million speakers, making it the fifth most spoken language in the world.  Colonized by Portugal during its maritime expeditions of past centuries, the Lusophone countries – Portugal’s former …

Subtitling and voiceover are extremely functional translation practices in the audiovisual industry. We often need to use one of these features when watching a movie, series or other audiovisual products. However, they can be used in many other settings.    With an increasingly global and connected world, it is important to open up pathways to communicate …

The events industry was one of the hardest hit by the COVID-19 pandemic. The cancelation or suspension of in-person events affected not only event organizers, but also the various businesses that rely on events as a key part of their sales and marketing strategy. In-person events, such as conferences and conventions, are a major touchpoint …