Adapting the translation to each culture is key to the success of these initiatives Many companies are born with a clear definition of who their target audience is, and even the countries where they will operate or to which they will try to sell their products and services. Some seek to operate on a…
The concept of organizational value for modern businesses goes beyond quantification of currencies and commercial and economic figures. Nowadays, above all, the reputation and image of organizations are evaluated according to the effects caused by their work, especially in the social context, which involves the plural nature of globalization and the multiplication of knowledge. In this sense,…
As facilitators of multilingual communication, we know that this skill, in its authentic form, is essential in any relationship, whether personal or commercial. It underpins and backs trust, making it possible for the parties involved to consolidate ideas and especially to engage in a respectful relationship, understanding and making themselves understood. With this in mind,…
Bridging geographical barriers, the software industry has been growing swiftly, while computerization and mobile facilities are increasingly present in the way we interact with the world, whether through platforms for management, consumption, entertainment, or others. Just like these segments, the market is exporting more and more programs and applications that demand attention from developers for…
TECHNICAL TRANSLATION AS AN INTERNATIONALIZATION PROCESS Globalization, arriving on the heels of the industrialization era, brought a new concept in global communication. This scenario fostered the rise of the translation field, specifically the more technical vein, aiding, in many languages, product export and import procedures, distribution of manuals, legal formalities, as well as international advancements…