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Tecnologia

Globalização Línguas Localização Tecnologia Tradução July 8, 2024 Internationalization of IT companies: the importance of adapting the language

Adapting the translation to each culture is key to the success of these initiatives   Many companies are born with a clear definition of who their target audience is, and even the countries where they will operate or to which they will try to sell their products and services. Some seek to operate on a …

Globalização Línguas Localização Tecnologia July 8, 2024 The importance of software localization for exportation

How a good localization service can help ensure the success of your software in foreign markets When thinking of exporting software, it initially seems like a simple task: just translating the program’s commands, manuals and terms will suffice, right? In reality, it doesn’t quite work like that. As we explained on February 29 in “Software …

Globalização Localização Marketing Tecnologia July 8, 2024 Global Expansion: How to Optimize your Content for Search Engines

For companies looking to go global, one of the major challenges is positioning their brand in an international market where the language and culture are different. The first step in this process is to optimize your content for foreign search engines or tools, with a specific focus on your Buyer Persona. Simply translating your website is …