As facilitators of multilingual communication, we know that this skill, in its authentic form, is essential in any relationship, whether personal or commercial. It underpins and backs trust, making it possible for the parties involved to consolidate ideas and especially to engage in a respectful relationship, understanding and making themselves understood. With this in mind, …
Línguas
Línguas Tradução Simultânea e Consecutiva Uncategorized
July 8, 2024
Simultaneous translation: the importance of interpreters being prepared
How specific knowledge can be a deciding factor for good simultaneous translation When it comes to translation, there are many practices we can talk about. Among them, simultaneous interpreting is one of the most challenging. It entails translating the speaker’s words immediately after they are expressed, while upholding the principles of translation, such as …
Globalização Línguas Localização Tecnologia Tradução
July 8, 2024
Internationalization of IT companies: the importance of adapting the language
Adapting the translation to each culture is key to the success of these initiatives Many companies are born with a clear definition of who their target audience is, and even the countries where they will operate or to which they will try to sell their products and services. Some seek to operate on a …
Globalização Línguas Localização
July 8, 2024
The importance of knowing the other culture in the translation process
In addition to speaking a different language, each country also has their own set of customs, institutions and moral codes. That’s why literal translations are sometimes unable to convey specific ideas in different places or situations. Terms and expressions need to be adapted to the local context. Therefore, knowing the local culture is a critical …
Globalização Línguas Localização Tecnologia
July 8, 2024
The importance of software localization for exportation
How a good localization service can help ensure the success of your software in foreign markets When thinking of exporting software, it initially seems like a simple task: just translating the program’s commands, manuals and terms will suffice, right? In reality, it doesn’t quite work like that. As we explained on February 29 in “Software …