The implementation of new technologies in corporations is no longer a futuristic daydream and has now become a matter of survival and expansion. Every day new tools are developed in different sectors to make the lives of users or clients easier. And there is no reason why this would be any different in the…
DetailsThe events industry was one of the hardest hit by the COVID-19 pandemic. The cancelation or suspension of in-person events affected not only event organizers, but also the various businesses that rely on events as a key part of their sales and marketing strategy. In-person events, such as conferences and conventions, are a major touchpoint…
DetailsBetween late 2011 and early 2012, Zaum Language Services designed a strategic plan intended to transform it from the solo practice of a high-performing international linguist into a company with structured processes in place for team-based work, while adding technological expertise and cutting-edge innovation to its solutions. Out of that plan also emerged a vision…
DetailsOs vídeos são, atualmente, um dos mecanismos mais usados para busca e consumo de conteúdo. Há vídeos de diferentes tipos e propósitos, que são utilizados como meio de comunicação rápido e eficaz, sendo explorados, inclusive, por várias empresas durante palestras e treinamentos. No contexto da globalização, a possibilidade que muitas empresas possuem de investir no…
DetailsFor companies looking to go global, one of the major challenges is positioning their brand in an international market where the language and culture are different. The first step in this process is to optimize your content for foreign search engines or tools, with a specific focus on your Buyer Persona. Simply translating your website is…
Details
