The events industry was one of the hardest hit by the COVID-19 pandemic. The cancelation or suspension of in-person events affected not only event organizers, but also the various businesses that rely on events as a key part of their sales and marketing strategy. In-person events, such as conferences and conventions, are a major touchpoint…
DetailsBetween late 2011 and early 2012, Zaum Language Services designed a strategic plan intended to transform it from the solo practice of a high-performing international linguist into a company with structured processes in place for team-based work, while adding technological expertise and cutting-edge innovation to its solutions. Out of that plan also emerged a vision…
DetailsOs vídeos são, atualmente, um dos mecanismos mais usados para busca e consumo de conteúdo. Há vídeos de diferentes tipos e propósitos, que são utilizados como meio de comunicação rápido e eficaz, sendo explorados, inclusive, por várias empresas durante palestras e treinamentos. No contexto da globalização, a possibilidade que muitas empresas possuem de investir no…
DetailsFor companies looking to go global, one of the major challenges is positioning their brand in an international market where the language and culture are different. The first step in this process is to optimize your content for foreign search engines or tools, with a specific focus on your Buyer Persona. Simply translating your website is…
DetailsScientific surveys have shown that a significant number of businesses of all types have developed globalization plans as part of their growth strategies. The preferred path tends to revolve around acquisitions, integration and the gradual use of knowledge on foreign markets and operations to strengthen a company’s international presence. Luckily, there are viable alternatives to…
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