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Os vídeos são, atualmente, um dos mecanismos mais usados para busca e consumo de conteúdo. Há vídeos de diferentes tipos e propósitos, que são utilizados como meio de comunicação rápido e eficaz, sendo explorados, inclusive, por várias empresas durante palestras e treinamentos. No contexto da......

For companies looking to go global, one of the major challenges is positioning their brand in an international market where the language and culture are different. The first step in this process is to optimize your content for foreign search engines or tools, with a specific focus on......

Scientific surveys have shown that a significant number of businesses of all types have developed globalization plans as part of their growth strategies. The preferred path tends to revolve around acquisitions, integration and the gradual use of knowledge on foreign markets and operations to strengthen......

There are several reasons for Brazilian technology companies to think about exporting its software or IT services. The domestic market is often unable to absorb the technology produced in the country, while more mature foreign markets can help IT services and software reach a much......

In addition to speaking a different language, each country also has their own set of customs, institutions and moral codes. That’s why literal translations are sometimes unable to convey specific ideas in different places or situations. Terms and expressions need to be adapted to the......

Expert translators must be fluent in at least two languages: the document’s source language and the language into which the document must be translated. These skills are essential in order to avoid grammar mistakes, inaccuracies and loss of meaning during the translation process. However, in......

The internet removed many physical barriers and sped up communication times for businesses. Instead of being restricted to their geographical regions, brands or companies of all sizes (provided they have a structure for international business) are now increasingly likely to sell their products or services......

With globalization increasingly becoming an integral part of our lives, finding and exploiting foreign markets with growth potential offers a great opportunity for businesses. In order to maximize this opportunity, companies need to execute their international marketing strategies with precision. These strategies consider several factors......

Regardless of what business your company is in, there comes a time when you must host a corporate event. Although the reasons may vary, the important thing is to turn any occasion into a successful affair. You must plan for every detail, and make sure......

If, in the past, business owners only had to worry about the competition down the street, things are certainly different today. In an increasingly globalized economy, companies looking to survive and grow in this environment need to dedicate part of their efforts to expanding beyond......

Due to globalization and the importance of international communication flows in today’s world, companies are increasingly likely to need translation services for their operations. And while there are many options available in the market, not all of them are reliable. So, how can you make......

How a good localization service can help ensure the success of your software in foreign markets     When thinking of exporting software, it initially seems like a simple task: just translating the program’s commands, manuals and terms will suffice, right? In reality, it doesn’t......

How specific knowledge can be a deciding factor for good simultaneous translation     When it comes to translation, there are many practices we can talk about. Among them, simultaneous interpreting is one of the most challenging. It entails translating the speaker’s words immediately after......

Adapting the translation to each culture is key to the success of these initiatives   Many companies are born with a clear definition of who their target audience is, and even the countries where they will operate or to which they will try to sell......

When translating your company’s material, especially when dealing with something that carries the culture or some very particular distinctive aspect, appropriate terminology management and consistent translation of glossaries are crucial, because these have to carry more than apparent message or content. Have you analyzed whether......

 We can define CAT Tools (Computer-Assisted/Computer-Aided Translation Tools) essentially as computer programs for translation, in which the most popular feature is the ability to store a translation memory, which includes previously translated passages and sentences.   For this reason, such programs are also known as......

With the evolution of computer language and fields such as artificial intelligence, machine translation became popular and widely used, being seen by some as a quick and inexpensive solution for translation demands. However, it is really just a tool that should only be used to......

Making yourself understood seems simple: you use the right linguistic code to express your ideas, and the receiver, who shares this same code, interprets and understands the message. Right? Well, if we think that communication noise can occur between people who share the same code,......

The concept of organizational value  for modern businesses goes beyond quantification of currencies and commercial and economic figures. Nowadays, above all, the reputation and image of organizations are evaluated according to the effects caused by their work, especially in the social context, which involves the plural nature......

As facilitators of multilingual communication, we know that this skill, in its authentic form, is essential in any relationship, whether personal or commercial. It underpins and backs trust, making it possible for the parties involved to consolidate ideas and especially to engage in a respectful......

Trusting a translation project to professionals is always a concern for those who want to ensure quality and terminological precision. Conveying the right message to the intended public is the primary goal of clients seeking a specialized translation from agencies that provide such service. However,......

CONCEPT     Desktop Publishing is a graphic production area that uses digital and computer resources. Creation software (Corel Draw, Photoshop, Adobe InDesign, Microsoft Word and Quark) are used to edit and produce visual materials such as flyers, folders, magazines, newspapers, etc., representing a process......

Part of the list of audiovisual translation (TAV) models, along with dubbing and subtitling, voice-over is a term imported from Cinema Studies referring to a type of translation commonly used in non-fiction materials, such as news reports, documentaries and the like. However, this can vary......

  The option to select or search for subtitles is so common when we watch a movie, a series or even informational material in another language that we rarely stop to think about how those friendly little letters ended up on our screen.    ......

  Bridging geographical barriers, the software industry has been growing swiftly, while computerization and mobile facilities are increasingly present in the way we interact with the world, whether through platforms for management, consumption, entertainment, or others. Just like these segments, the market is exporting more......

Translation memory is one of the most popular features of CAT Tools (Computer-Assisted/Computer-Aided Translation Tools) used by translators. This resource serves a simple purpose: to store all translated content and attain greater assurance, consistency between terms and identical phrases in the same context, and greater......

 We can define CAT Tools (Computer-Assisted/Computer-Aided Translation Tools) essentially as computer programs for translation, in which the most popular feature is the ability to store a translation memory, which includes previously translated passages and sentences.   For this reason, such programs are also known as......

  During meetings, conferences, TV shows or gatherings involving interchange of ideas between people without a single language as means of connection, it is common to come across situations of simultaneous or consecutive translation.   It’s impossible to talk about these two formats without mentioning......

TECHNICAL TRANSLATION AS AN INTERNATIONALIZATION PROCESS Globalization, arriving on the heels of the industrialization era, brought a new concept in global communication. This scenario fostered the rise of the translation field, specifically the more technical vein, aiding, in many languages, product export and import procedures,......

TRANSLATION IN THE MARKETING SPHERE AND ITS CHALLENGES   Unique characteristics, such as socio-cultural aspects, emerge as barriers when bringing a brand to a global concept, which requires a repositioning and thus a reinvention of its products and services through translation in the Marketing sphere.......

Brazilian Portuguese in Technical Translations Our blog discusses “Brazilian Portuguese” and its importance in technical translations, where empathy with the reader is a key concept. . In the wake of the article published in The Economist entitled “Brazilian Portuguese is the Best Language” claiming learning......

TRANSLATION MEMORY AND GLOSSARY Learn about the importance of having a translation memory and a quality glossary Before hiring a translation service, have you ever checked whether the agency or independent professional used computer assisted translation tools to help create a translation memory? If you......

CAREER: TIPS ON HOW TO BE A GOOD TRANSLATOR   A seamless relationship between translation agency professionals is one of the key factors for a successful project, and is readily apparent to clients. These agencies rely on a complex network comprising the in-house team, which......

GOOD PRACTICES IN TRANSLATION Tips to ensure a quality translation   The paradox of translation is precisely that it shouldn’t seem like a translation. In other words, it must accurately convey the original message, be well-written, error-free, and sound as natural as in the native......

KEYS TO HIRING A TRANSLATION COMPANY Tips on finding a good partner for your projects   Ensuring well-written, articulate communications with foreign partners and customers, having your website translated into the languages of the countries where your company operates, sending job offers, promotional materials, translating proprietary......