Bridging geographical barriers, the software industry has been growing swiftly, while computerization and mobile facilities are increasingly present in the way we interact with the world, whether through platforms for management, consumption, entertainment, or others. Just like these segments, the market is exporting more and more programs and applications that demand attention from developers for…
Translation memory is one of the most popular features of CAT Tools (Computer-Assisted/Computer-Aided Translation Tools) used by translators. This resource serves a simple purpose: to store all translated content and attain greater assurance, consistency between terms and identical phrases in the same context, and greater productivity in content translation. The translation memory may contain the…
We can define CAT Tools (Computer-Assisted/Computer-Aided Translation Tools) essentially as computer programs for translation, in which the most popular feature is the ability to store a translation memory, which includes previously translated passages and sentences. For this reason, such programs are also known as translation memory tools, but they also encompass a series of other…
During meetings, conferences, TV shows or gatherings involving interchange of ideas between people without a single language as means of connection, it is common to come across situations of simultaneous or consecutive translation. It’s impossible to talk about these two formats without mentioning a fundamental personality: the interpreter. Wait, why talk about an interpreter if…
TECHNICAL TRANSLATION AS AN INTERNATIONALIZATION PROCESS Globalization, arriving on the heels of the industrialization era, brought a new concept in global communication. This scenario fostered the rise of the translation field, specifically the more technical vein, aiding, in many languages, product export and import procedures, distribution of manuals, legal formalities, as well as international advancements…
TRANSLATION IN THE MARKETING SPHERE AND ITS CHALLENGES Unique characteristics, such as socio-cultural aspects, emerge as barriers when bringing a brand to a global concept, which requires a repositioning and thus a reinvention of its products and services through translation in the Marketing sphere. This often requires a kind of recreation of the material for…
Brazilian Portuguese in Technical Translations Our blog discusses “Brazilian Portuguese” and its importance in technical translations, where empathy with the reader is a key concept. . In the wake of the article published in The Economist entitled “Brazilian Portuguese is the Best Language” claiming learning Brazilian Portuguese is a sound investment, we’re going to kick…
TRANSLATION MEMORY AND GLOSSARY Learn about the importance of having a translation memory and a quality glossary Before hiring a translation service, have you ever checked whether the agency or independent professional used computer assisted translation tools to help create a translation memory? If you haven’t, this should certainly be a point for future consideration,…
CARREIRA: DICAS DE COMO SER UM BOM TRADUTOR . O bom relacionamento entre os profissionais das agências de tradução é um dos fatores de sucesso do trabalho e é facilmente percebido pelos clientes. Considerando a equipe interna, que inclui desde gerentes de projetos, coordenadores de qualidade, tradutores, revisores internos, além dos linguistas, sejam eles tradutores…
GOOD PRACTICES IN TRANSLATION Tips to ensure a quality translation The paradox of translation is precisely that it shouldn’t seem like a translation. In other words, it must accurately convey the original message, be well-written, error-free, and sound as natural as in the native language. This can only be accomplished through great command of…