For companies looking to go global, one of the major challenges is positioning their brand in an international market where the language and culture are different. The first step in this process is to optimize your content for foreign search engines or tools, with a specific focus on your Buyer Persona. Simply translating your website is…
DetailsScientific surveys have shown that a significant number of businesses of all types have developed globalization plans as part of their growth strategies. The preferred path tends to revolve around acquisitions, integration and the gradual use of knowledge on foreign markets and operations to strengthen a company’s international presence. Luckily, there are viable alternatives to…
DetailsThere are several reasons for Brazilian technology companies to think about exporting its software or IT services. The domestic market is often unable to absorb the technology produced in the country, while more mature foreign markets can help IT services and software reach a much wider audience. Another factor to consider is that the cost…
DetailsIn addition to speaking a different language, each country also has their own set of customs, institutions and moral codes. That’s why literal translations are sometimes unable to convey specific ideas in different places or situations. Terms and expressions need to be adapted to the local context. Therefore, knowing the local culture is a critical…
DetailsExpert translators must be fluent in at least two languages: the document’s source language and the language into which the document must be translated. These skills are essential in order to avoid grammar mistakes, inaccuracies and loss of meaning during the translation process. However, in addition to being fluent in a given language pair, the…
DetailsThe internet removed many physical barriers and sped up communication times for businesses. Instead of being restricted to their geographical regions, brands or companies of all sizes (provided they have a structure for international business) are now increasingly likely to sell their products or services to consumers all over the world. For entrepreneurs, this provides…
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