With globalization increasingly becoming an integral part of our lives, finding and exploiting foreign markets with growth potential offers a great opportunity for businesses. In order to maximize this opportunity, companies need to execute their international marketing strategies with precision. These strategies consider several factors that determine how products and services must be adapted in…
DetailsRegardless of what business your company is in, there comes a time when you must host a corporate event. Although the reasons may vary, the important thing is to turn any occasion into a successful affair. You must plan for every detail, and make sure to avoid any situation that cannot be controlled. Below, we…
DetailsIf, in the past, business owners only had to worry about the competition down the street, things are certainly different today. In an increasingly globalized economy, companies looking to survive and grow in this environment need to dedicate part of their efforts to expanding beyond their national borders. To make this process easier, more and…
DetailsDue to globalization and the importance of international communication flows in today’s world, companies are increasingly likely to need translation services for their operations. And while there are many options available in the market, not all of them are reliable. So, how can you make sure that you are making a good investment? Currently, the…
DetailsHow a good localization service can help ensure the success of your software in foreign markets When thinking of exporting software, it initially seems like a simple task: just translating the program’s commands, manuals and terms will suffice, right? In reality, it doesn’t quite work like that. As we explained on February 29 in “Software…
DetailsHow specific knowledge can be a deciding factor for good simultaneous translation When it comes to translation, there are many practices we can talk about. Among them, simultaneous interpreting is one of the most challenging. It entails translating the speaker’s words immediately after they are expressed, while upholding the principles of translation, such as…
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